Driving Innovation And Growth Using Blue Ocean Strategy

Innovation is the lifeblood of our global economy and the strategic priority for virtually every organisations around the world. This course on Blue Ocean Strategy offers participants a new perspective on strategy formulation and execution. They will immerse themselves in Blue Ocean Strategy concepts, tools and frameworks, and start to create ‘blue oceans’ of uncontested market space to help make competition irrelevant. They will also gain key insights on how these concepts complement and exceed traditional approaches to strategy. Who Is This For? Team Leaders, Middle and Senior Staff in both private and public organisations OBJECTIVES At the end of this programme, participants will:

• Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
• Learn to engage colleagues in a Blue Ocean Strategy process
• Start developing a Blue Ocean Strategy for their organisation in order to break away from the competition through ‘Value Innovation’