Building And Maintaining Corporate Brands

Organisations face the challenge of having to let the world see and identify them for profitable engagements. Thus, to succeed in facing the challenge, organisations need to provide excellent products and services, and get involved in developments within their environment, in the course of which they contribute to developing the environment.  In this course, participants will be taught how to make their organisations to get responsibly and productively involved with their host environments. Who Is This For? Heads and Other Staff of Public Relations Departments, and Private Public Relations Practitioners. Objectives The objectives of the course are, to:

• Enable participants to know the importance of organisations maintaining cordial relationship with the host communities.
• Introduce participants to the strategies for engaging with the host communities.
• Stimulate participants to make their organisations contribute positively to the development of their host communities.